Free Reports

1. How to Run a Successful Awards Presentation

Effective awards presentations can create greater feelings of loyalty and even improve productivity among a company’s employees. And a bad experience achieves just the opposite. Visibly showing people that you value their work and effort, and doing so in front of peers, is key to retaining top people.

This step by step guide provides a thorough understanding of what is necessary to run a successful awards presentation. From a small gathering to a large gala, this how-to book addresses the details that can make the difference between thrilled award recipients and disgruntled employees.

2. How to Run a Successful Incentive Program

When designed properly, an incentive program can be one of the most powerful business tools available to companies today. The return on investment from a properly run program can be four-to-five times that of other capital expenditures, according to experts.

Whether you are an experienced user of incentives or new to the concept, this comprehensive how-to booklet outlines proven principles and methods for running an effective program.

3. How to Run a Successful Service Award Program

Service award programs recognize loyalty and reward employees publicly. These programs are designed to affect the overall attitude and behaviour of a company’s employees. The ultimate goal is to enhance commitment to excellence in every aspect of the job. If you want your veteran workers as well as new employees to remain committed to the organization, it’s wise to show them how much their service means to you.

This how-to booklet will answer your questions about service award programs. You will discover why these incentives have worked for years and get tips on how to get started. Also, you will gain valuable insight on how to improve existing programs.

4. How to Run a Successful Safety Program

A well-organized safety program rewards employees for proactive behaviour and places an emphasis on preventative safety. This in turn leads to a decrease in accidents and lost-time injuries. Long-term change comes from improving processes as well as attitudes about safety. An incentive program can help develop an enduring safety culture within the company.

This step-by-step booklet outlines principles and methods for running a successful safety program. You will learn techniques to determine safety goals, design a comprehensive plan, create a budget, promote your incentive and evaluate your program's effectiveness.

5. How to Run a Successful Corporate Gift Program

Corporate gift giving is one of the best tools available for building and maintaining a business. A clever gift positions you foremost in the minds of your customers. When the client needs your product or service, you’re the first phone call they make. First-rate business gifts can work wonders for your reputation.

Running a year-round gift program involves more than just cash and a catalogue. It’s an age-old art in the business world and requires a well-planned strategy. This how-to-booklet addresses some of the issues involved in operating an effective corporate gift giving program.

6. How to Run a Successful Dealer Incentive Program

One of the most cost-efficient and effective methods for keeping distributors focused on your products are sales incentives. A well-planned and orchestrated program motivates your dealer network with awards that recognize their excellent customer service, clever marketing and outstanding sales performance.

This booklet provides a clear understanding of how a dealer incentive program works and offers suggestions on improving existing programs.

7. How to Run a Corporate Anniversary Program

A corporate anniversary is a once-in-a-lifetime achievement that deserves recognition. In the corporate world, age symbolizes strength and security in an unpredictable marketplace. A successful anniversary program should be as much about heralding past accomplishments as looking forward. It must communicate to employees, customers and the competition that the company has survived so far and intends to be around for many years to come.

Celebrating an anniversary offers many advantages and should be among the most important projects in a company’s history. This how-to book addresses the issues involved in a successful anniversary program.

What Every Promotional Product Researcher Needs to Know

Promotional products marketing can fit into any advertising budget - it complements other more broad-based advertising media, as it can be...

How to Build a Successful Promotion

Successful promotional campaigns don't happen by chance. Like any solid marketing program, they require careful thought. While your budget must be considered, you must also...

Improve Response Rates To An Advertising Campaign With Promotional Product Mailings

Promotional product mailings can dramatically improve response rates for campaigns involving other media, such as...

Build Customer Goodwill With Promotional Products

Promotional products marketing can fit into any advertising budget - it complements other more broad-based advertising media, as it can be...

Generate Customer Referrals Using Promotional Products

Promotional products help encourage customers to provide you with the names of friends and associates who you can contact in the future. A 1993 study by Baylor University found that...

Improve Direct Mail Response Rates With Promotional Products

Promotional products, when used in conjunction with a sales letter or as an incentive to respond, can make a significant difference in...

Promotional Products Work As Employee Awards And Incentives

Awards and incentive programs can improve performance and motivate employees to increase...

Keep Customers Coming Back With Promotional Products

Customers who receive promotional products, on average, return sooner and more...

Improve Trade Show Traffic With Promotional Products

Promotional products can increase traffic to an exhibitor's trade show booth. A 1991 study by Exhibit Survey Inc., found that ...

The promotional products industry provides us with great examples of case studies where companies have experienced excellent success with their promotional programs. The following case studies have been provided by the Promotional Products Association International (www.ppa.org).

As you review these award-winning promotions, you will see that there is no typical promotional products program. The key to success in each of the programs is that the promotional products relate to the advertiser, its product and the theme of the campaign.

Dole Carrot Company Uses Internal Promotions to Prevent Injuries on the Job

The campaign used the acronym, S.E.E.D. for Safety Every Employee's Duty, which also tied to the agricultural nature of the advertiser. The kickoff event involved...

Schmidt Lumber LTD. Uses Business-to-Business Promotions to Generate Appointments with Potential Buyers

A delayed fulfillment program via direct mail was designed to create visibility in the offices of 100 top builders and cabinet shops. A custom desk organizer shaped like a...

LXE Inc. Uses Trade Show Promotions to Increase Traffic and Qualified Leads

Adopting a futuristic theme for its booth at two trade shows, the company sought to demonstrate that its new communications systems would enable...

American General Life & Accident Insurance Co. Uses Sales Incentive Programs to Motivate Their Sales Force

Eager to achieve its 13th consecutive quarter of growth, the insurer needed to perk up summer sales, traditionally the...

Cellular One Uses Consumer Promotions to Increase Customer Awareness

Feeling that their newspaper ads had become "old hat," the advertiser wanted to add impact to their new series of ads. Using the local daily newspaper to...

American Mobile Satellite Corporation Uses Sales Incentive Programs to Sign on New Dealers

Approximately 250 potential dealers and resellers throughout the United States, Canada, and the Caribbean comprised the target audience. Each was sent...