Local businesswoman recognized as industry leader; becomes one of 125 in Canada to achieve this status.

Montréal, Québec, (February 5, 2010): While most businesspeople set ambitious goals within their chosen career, some, like Anne Carroll of Logotex Mfg. in Vancouver, strive to excel even further in achieving peer recognition. In the case of the promotional products industry, this means doing what it takes to earn a Master Advertising Specialist (MAS) status from the industry association, the Promotional Product Professionals of Canada (PPPC). Anne Carroll received her MAS certification on February 1, putting her in an elite category of certified PPPC industry members who, at present, represent less than 2% of the association’s entire membership.

“I believe in continuous self-improvement,” noted Ann Carroll, “and it was important to me on both personal and professional levels to make the effort required to achieve this status. Having MAS certification from the PPPC will show my peers and my clients that I am dedicated to being the best.”

The Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry’s only professional designations. They are acquired through a combined result of number of years active in the industry, completed courses, industry contributions and other criteria. Individuals with MAS/CAS certification are recognized as industry leaders—those who have attained a superior standard of professionalism, knowledge and experience.

MAS certification requires individuals to take a series of core classes that offer a broad overview of the industry and their place in it. These courses include an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, graphic guidelines and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

“Individuals who apply for and achieve either CAS or MAS certification are committed to professional success. More and more, this is becoming a goal for people in the industry, who realize that pursuing an MAS or CAS is a credible means of ensuring their future business success and the overall professionalism of the industry,” said Ed Ahad, President and CEO at PPPC.

The Promotional Product Professionals of Canada (PPPC) is a not-for-profit association, serving over 1,400 members in both languages across Canada. The mission of the association is to lead, inspire and advance the promotional products industry through the strength of participants. More information can be found on their web site at www.pppc.ca.

In Canada, promotional products represent a $3.9 billion industry, consisting of customizable items such as wearables, writing instruments, calendars, drinkware and many other items, usually imprinted or branded with a company’s name, logo or message.

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